Passwordless authentication for Retail & Ecommerce

Shoppers abandon carts at the password prompt. Let them check out with a magic link, One Tap, social login, OTP or passkey - more completed orders, fewer reset tickets.

Get started for free

Where passwords cost you orders

In online retail, every friction point in the customer journey can lead to abandoned carts and lost revenue

Cart Abandonment

Complex registration and checkout processes lead to abandoned carts and lost revenue

Payment Security Concerns

Customers worry about the security of their payment information when creating accounts

Guest vs. Account Checkout

Balancing the convenience of guest checkout with the benefits of account creation

Account Recovery Friction

Password resets that frustrate customers and lead to abandoned purchases

Mobile Checkout

Typing passwords on small screens with a mobile keyboard

Customer Trust & Loyalty

Secure but frictionless sign-in that brings customers back for repeat purchases

How MojoAuth works for retail & ecommerce

One API for every passwordless method - pick the ones that turn browsers into buyers

Magic Link Checkout

Shoppers enter an email and click a link - no password to create or remember at checkout.

One Tap & Social Login

Google One Tap plus Google, Apple and Facebook sign-in so returning shoppers are recognized in one click.

Passkeys

Returning customers sign in with Face ID or a fingerprint. Phishing-resistant, with no password to steal.

Email, Phone & WhatsApp OTP

A short code by email, SMS or WhatsApp (Enterprise), so shoppers can verify with the channel they prefer.

Why Organizations Choose MojoAuth

Fewer steps to account creation
Verified email for order updates
Available on the Free plan
Account creation in one click
Works on mobile and desktop
Fast repeat checkout
FIDO2/WebAuthn compliant
95% of codes delivered in under 3 seconds
Verified phone numbers help reduce fraud
Fallback when one channel fails

What you can count on

Platform numbers that apply to every MojoAuth customer, not industry-specific promises.

Fewer password-reset support tickets

0M+

Authentication requests handled daily

0ms

Average API response time

0.0%

Uptime SLA on Business Pro (99.99% on Enterprise)

Going passwordless at checkout

What a typical rollout looks like for an online store replacing password login at checkout.

The Challenge

Carts abandoned at the login or signup step
High volume of password reset requests
Poor mobile conversion

The Results

80%Fewer password-reset tickets

2–3 wksTypical migration

HoursTo deploy, not months

200msAverage response time

The Solution

Added magic links and One Tap at checkout
Turned on Google, Apple and Facebook sign-in
Offered passkeys to returning customers
Kept password login during migration so no customer was cut off

See customer stories

Easy implementation for ecommerce

MojoAuth integrates with popular ecommerce platforms and custom storefronts

Deploy in hours, not months
Customizable UI to match your brand
SDKs in 22+ languages
Every passwordless method on one API
Keep passwords during migration

Explore our API

index.html

<!DOCTYPE html>
  <head>
   <script  charset="UTF-8"  src="https://cdn.mojoauth.com/js/mojoauth.min.js">
   </script>
  </head>
  <body>
     <div id="mojoauth-passwordless-form"></div>
      <script>
        const mojoauth = new MojoAuth("Your MojoAuth API Key", {
          language: 'language_code',
          redirect_url: "your_redirect_url",
          source: [
            { type: "email", feature: "magiclink" },
            { type: "phone", feature: "otp" },
          ],
        })

        mojoauth.signIn().then(response => console.log(response));
      </script>

  </body>
</html><!DOCTYPE html>
  <head>
   <script  charset="UTF-8"  src="https://cdn.mojoauth.com/js/mojoauth.min.js">
   </script>
  </head>
  <body>
     <div id="mojoauth-passwordless-form"></div>
      <script>
        const mojoauth = new MojoAuth("Your MojoAuth API Key", {
          language: 'language_code',
          redirect_url: "your_redirect_url",
          source: [
            { type: "email", feature: "magiclink" },
            { type: "phone", feature: "otp" },
          ],
        })

        mojoauth.signIn().then(response => console.log(response));
      </script>

  </body>
</html>

Ready to go passwordless at checkout?

More completed orders and fewer reset tickets - magic links, One Tap, social login, OTP and passkeys on one API.

Get started for free

Call +1-844-321-AUTH