Comparison hub / Best Azure AD B2C Alternatives in 2026
Best Azure AD B2C Alternatives in 2026
Microsoft introduced Entra External ID as the successor to Azure AD B2C. Existing B2C tenants face a migration decision: stay within Microsoft (Entra External ID) or migrate out. Either way, work is on the table. This roundup covers the credible alternatives.
Editorial disclosure
This roundup is published by MojoAuth. MojoAuth appears in the list. We rank ourselves where the methodology puts us, alongside every other entry. See the full disclosure for how the ranking works.
TL;DR shortlist
Ranked by overall fit for teams currently using Azure AD B2C. Specific use cases may shuffle the order.
| # | Alternative | Best for | Pricing |
|---|---|---|---|
| 1 | MojoAuth | Consumer apps wanting passwordless-first login, transparent MAU pricing, and deployment in hours, not months. | Free: 25,000 MAU, no credit card. Business Pro from $120/mo for 25,000 MAU. Enterprise: custom. |
| 2 | SSOJet | B2B SaaS migrating off Azure AD B2C that need enterprise SSO and SCIM without Microsoft-centric custom policy work. | Flat, connection-based pricing from $99/mo for 2 enterprise SSO connections; no per-MAU charges. |
| 3 | Microsoft Entra External ID | Microsoft-heavy enterprises wanting minimum-friction migration. | Per-MAU. |
| 4 | Auth0 (Okta CIC) | Teams that want the broadest Marketplace and IdP catalog. | B2C Essentials from $35/mo. |
| 5 | Okta CIC | Enterprises wanting to consolidate workforce and customer identity on Okta. | Same tiers as Auth0. |
| 6 | WorkOS | B2B SaaS using B2C primarily for enterprise SSO. | SSO $125 per connection/mo. |
| 7 | Frontegg | B2B SaaS migrating from B2C with customer-facing admin UI needs. | From $499/mo. |
| 8 | Stytch | Teams modernizing to passwordless-first as part of the migration. | Per-MAU. |
Why teams leave Azure AD B2C
The most common reasons real teams cite, drawn from G2 reviews, Reddit threads, HN discussions, and the editorial team's customer conversations.
- B2C is in maintenance mode; Entra External ID is the strategic product
- Identity Experience Framework XML custom policies are a maintenance burden
- Per-attempt MFA pricing has become unpredictable
- Modern passwordless (passkeys, WhatsApp, magic links) requires custom policy work on B2C
The alternatives, ranked
#1MojoAuth
Full comparison →Passwordless authentication for consumer apps: passkeys, magic links, email/SMS OTP (WhatsApp OTP on Enterprise), social login, and One Tap behind one API, with MAU-based pricing.
Best for. Consumer apps wanting passwordless-first login, transparent MAU pricing, and deployment in hours, not months.
Strengths
- Free for 25,000 MAU; Business Pro from $120/mo, MAU-based
- FIDO2/WebAuthn compliant passkeys; native WhatsApp OTP on Enterprise
- SDKs in 22+ languages; deploy in hours, not months
- SOC 2 Type II and ISO 27001 certified; HIPAA-ready (BAA on Enterprise)
Limitations
- FedRAMP authorization is on the roadmap, not yet available
- Marketplace breadth is smaller than Okta/Auth0
- Visual flow builder is not part of the product (webhooks instead)
Pricing. Free: 25,000 MAU, no credit card. Business Pro from $120/mo for 25,000 MAU. Enterprise: custom.
#2SSOJet
Full comparison →Developer-first enterprise authentication platform with SAML/OIDC SSO, SCIM, passwordless, and MFA.
Best for. B2B SaaS migrating off Azure AD B2C that need enterprise SSO and SCIM without Microsoft-centric custom policy work.
Strengths
- Enterprise SAML & OIDC SSO
- SCIM user provisioning
- Passwordless authentication & passkeys
- Developer-friendly APIs & SDKs
- Multi-tenant organization support
Limitations
- Smaller integration ecosystem than legacy IAM vendors
- Focused primarily on B2B SaaS authentication
- Enterprise marketplace and partner ecosystem is still growing
Pricing. Flat, connection-based pricing from $99/mo for 2 enterprise SSO connections; no per-MAU charges.
#3Microsoft Entra External ID
Microsoft's official B2C successor.
Best for. Microsoft-heavy enterprises wanting minimum-friction migration.
Strengths
- Single Microsoft procurement
- Microsoft Graph integration
- FedRAMP/Gov cloud
Limitations
- Newer platform with evolving feature parity
- Microsoft-centric ecosystem
- Custom policy migration still required
Pricing. Per-MAU.
#4Auth0 (Okta CIC)
Full comparison →Enterprise CIAM peer.
Best for. Teams that want the broadest Marketplace and IdP catalog.
Strengths
- Mature Marketplace
- B2B Organizations
- FedRAMP Moderate
Limitations
- Pricing climbs with add-ons
- Heavier setup
- Migration from B2C is similar effort
Pricing. B2C Essentials from $35/mo.
#5Okta CIC
Full comparison →Same platform as Auth0, post-acquisition.
Best for. Enterprises wanting to consolidate workforce and customer identity on Okta.
Strengths
- Workforce + CIAM in one vendor
- FedRAMP Moderate
- Mature ecosystem
Limitations
- Same pricing model as Auth0
- Migration complexity
- Vendor concentration risk
Pricing. Same tiers as Auth0.
#6WorkOS
Full comparison →Enterprise SSO modules.
Best for. B2B SaaS using B2C primarily for enterprise SSO.
Strengths
- Best SSO admin portal
- Modular pricing
- Strong B2B focus
Limitations
- Less consumer-CIAM coverage
- Per-connection pricing
- Newer AuthKit
Pricing. SSO $125 per connection/mo.
#7Frontegg
Full comparison →B2B SaaS auth with admin portal.
Best for. B2B SaaS migrating from B2C with customer-facing admin UI needs.
Strengths
- Bundled admin portal
- B2B-first design
- SSO included
Limitations
- $499/mo entry price
- Customization limits
- Less consumer focus
Pricing. From $499/mo.
#8Stytch
Full comparison →Passwordless CIAM, part of Twilio.
Best for. Teams modernizing to passwordless-first as part of the migration.
Strengths
- Mature SDKs
- Twilio integration
- Strong passkey support
Limitations
- CPaaS coupling
- Mixed billing
- Identity-only buyers may want pure-play
Pricing. Per-MAU.
Want a deeper Azure AD B2C comparison?
We maintain a dedicated head-to-head for MojoAuth vs Azure AD B2C with pricing math, code samples, and migration plans.
How this list is built
Rankings reflect overall fit for teams currently using Azure AD B2C, weighted for pricing transparency, developer experience, ecosystem, and the specific reasons teams leave the parent vendor. See the methodology for sourcing rules and refresh cadence (quarterly minimum). Spotted an error or want us to add a vendor? editorial@mojoauth.com.
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